For founder Jonathan Chekroun, hospitality is about making sure guests feel at home and owners feel secure. Originally from the beautiful city of Béziers in southern France, Jonathan realized during many visits to Israel that the hospitality standards were not up to par with European or American standards. After working in high-tech and living in China, Brazil, and France, Jonathan moved to Israel. In 2014, he started BNB Israel and set out to provide guests in Israel beautiful spaces with first-class customer service. BNB Israel now has properties in Tel Aviv, Herzliya, Bat Yam, and Eilat.